Road 3 » Agile Product Management

What We Do

We Put Ideas on the Road to Success

Road 3 provides full-service consulting for all kinds of technology products. Our speciality is taking ideas and turning them into world-class products.

Services

Agile Product Management

You hear a lot of talk about using agile methods. We live it.

Feasibility Studies

Let us take your idea and conduct research to determine its viability as a successful business.

Business Planning

We'll evaluate business models and revenue opportunities to help you find the strategy for success.

Product Strategy

What should you build first? We balance the long-term product roadmap with the need for fast time-to-market.

Engineering Strategy and Implementation

Building products is a risky and expensive undertaking. We aim for efficiency and speed.

Consumer Internet Site Development

We'll help you come up with a winning design for a broad consumer audience.

Online Communities and Marketplaces

Scale, connections, and freedom are keys to success when you are bringing customers together.

Product Marketing

Just building a product isn't enough. We help you map the route-to-market so you can reach lots of customers. Fast.

About Us

Drew McManus

Drew McManus Drew's extensive business and technology product management experience includes both PC and web-based products. During his 17 year career, he has managed numerous products from concept to completion, including the launch of Adobe's first consumer digital imaging product, which became the number one selling product in its category and earned Drew the Software Publishers Association Codie Award.

As Director, Corporate Product Management at Adobe, Drew managed the company’s core technologies, ensuring Adobe customers had consistent and intuitive user experiences across the product line. Drew also led several cross-functional company initiatives, including championing an effort to ensure Adobe’s products are accessible to people with disabilities.

As President and Co-founder of Bring Light, a website for social change that connects donors and charities for more informed and effective online fundraising, Drew conceptualized the design, invented the business model, and directed the development of the site. Drew and his business partner developed the Bring Light business plan and raised an initial round of angel funding.

Drew has successfully worked in both corporate and start up environments. What he enjoys most is developing and delivering innovative solutions to real customer problems.

As a representative of many men and women who help make a difference in the world, Drew is featured in the book We Are the New Radicals: A Manifesto for Reinventing Yourself and Saving the World by Julia Moulden.